Hi, I'm Vicent Koh!

Flexii is a startup based in Singapore that provides an app based platform to job match gig workers and business owners via a B2B and B2C ecosystem.

Smartscriber is a digital product that aims to help users better manage their finances through a comprehensive subscription tracking platform that provides an all-in-one view of their subscription services across different platforms, bank accounts.

This UX audit and redesign focuses on Google’s outdated MyMaps, a low-engagement tool with untapped potential within the Google Maps ecosystem. The goal is to identify its strengths and weaknesses, and reimagine how MyMaps can become more relevant, intuitive, and aligned with modern Google Maps capabilities.

Bubbly is a mobile app that blends positive saving habits with a playful approach and light gamification.

Thinklery is an edutainment company that blends storytelling, play, and education into experiences that inspire curiosity for all ages. While this project focused primarily on the logo design, our goal was to provide a scalable foundation that could easily grow into a full brand identity in the future.

Kröissant revives the 1970s café spirit with rustic croissants, playful retro design, and an indulgence that feels timeless.

Brewby is a neighbourhood coffee brand that celebrates the simple joy of connection, where good coffee meets even better conversations. Designed with an organic, playful touch, the brand reflects how casual coffee chats can spark community spirit in a fast-paced modern world.

A marketing collaboration between Chilli Pedi and a confidential client where we created a vibrant marketing poster and voucher print design. The visuals combines playful illustration of the chilli mascot to attract attention and drive customer engagement.

Starlit is a sleep-focused tea brand that transforms bedtime into a calming ritual. Blending tea tradition, wellness benefits, and a touch of celestial mystique, Starlit offers four unique blends that forms a constellation of rest for every night.

This concept explores a creative-focused sustainable movement. It marries organic visuals and eco-conscious design, blending structure with playful, hand-drawn touches to build an identity that feels both natural and alive.

A small tribute to celebrate SG60 with a vintage-style Merlion poster.

I was commissioned to produce a series of posters depicting the 4 values Flexii as a team aims to adhere to, which was part of the newly updated Mission, Vision & Value of the brand. The illustrations were created based on the chick mascot of Flexii, with various different scenes that depicts communicates the value itself while at the same time, stays in line with the brand visual direction of being playful and energetic.

A poster inspired by the warmth of traditional Nanyang breakfasts. Using retro textures and imperfect strokes, the design captures the nostalgia of kopi and kaya toast, symbols of home, routine, and cultural identity.

A festive poster design celebrating the Mid-Autumn Festival, inspired by traditional Chinese inspired line work and posters. The artwork pairs the signature full moon, clouds, osmanthus flowers, and mooncakes to symbolize reunion and prosperity.

A fictional brand inspired by a simple phrase “Cleanse Tea”. The aim is to bring about the benefit of Tea Soaps to the world, which among its numerous benefits consist of being anti-inflammatory and moisturising to the skin. The packaging design is timeless and minimalistic, with artisanal line art of the respective plant on each soap bottle that adds a artistic touch to the clean and simple bottle design.

This is a personal project that focus on documenting my travel experiences. I experimented with rendering methods to push for higher visual fidelity and keep myself in touch while still enjoying my trip. Its a project that pushes me further out of the clean minimalistic visual design approach I usually adopt from UI/UX practices, incoporating higher fidelity illustration with a more playful visual direction, while still retaining a simple layout that optimises for quick scanning of social media contents.

Compilation of illustration works

Compilation of UI/UX, web and graphic design works.